{"id":9021,"date":"2026-03-18T08:00:00","date_gmt":"2026-03-18T08:00:00","guid":{"rendered":"https:\/\/stuartglover.com\/?p=9021"},"modified":"2026-03-18T08:00:00","modified_gmt":"2026-03-18T08:00:00","slug":"attention-economy-ai-worse-before-better","status":"publish","type":"post","link":"http:\/\/iamglover.com\/?p=9021","title":{"rendered":"The Attention Economy Meets AI: It&#8217;s Going to Get Worse Before It Gets Better"},"content":{"rendered":"<p style=\"font-size:0.75em;font-weight:700;color:#CB4335;letter-spacing:0.1em;text-transform:uppercase;\">TECHNOLOGY &#038; SOCIETY<\/p>\n<p><strong>The attention economy was already broken. AI is about to break it much, much further.<\/strong><\/p>\n<p>The fundamental problem of the social media era was that the supply of content grew faster than human attention could process it. Platforms responded by building increasingly sophisticated recommendation algorithms to decide what each person should see \u2014 algorithms that, by design, optimised for engagement rather than truth, quality, or user wellbeing.<\/p>\n<p>AI-generated content changes the supply side of that equation in a way that has no historical precedent.<\/p>\n<h2>The Volume Problem<\/h2>\n<p>A single person with AI tools can now produce more content in a day than a newsroom could in a month. That content can be tailored to specific search terms, specific emotional triggers, specific audience segments. It can be personalised, localised, and updated continuously at essentially zero marginal cost.<\/p>\n<p>The result is an internet where the signal-to-noise ratio is deteriorating faster than filtering tools can compensate. The Dead Internet Theory \u2014 the idea that most online content is now generated by bots for bots \u2014 was fringe speculation in 2022. In 2026, it&#8217;s looking increasingly like a reasonable description of large parts of the web.<\/p>\n<blockquote style=\"border-left:4px solid #CB4335;padding-left:1.2em;font-style:italic;color:#CB4335;margin:1.5em 2em;\"><p>&#8220;The Dead Internet Theory was fringe speculation in 2022. In 2026, it looks like a reasonable description of large parts of the web.&#8221;<\/p><\/blockquote>\n<h2>What Survives<\/h2>\n<p>The content that retains value in this environment shares a set of characteristics: it is genuinely specific (about a real experience, a real place, a real person), it is provably human (contains errors, personality, emotional texture that AI smooths away), and it builds on a relationship of trust that predates AI abundance. Community, specificity, and trust are the scarce resources now. Everything else is increasingly commodity.<\/p>\n<hr\/>\n<p style=\"font-size:0.8em;color:#888;font-style:italic;\">Tags: Artificial Intelligence \u2022 Opinion \u2022 Technology &amp; Society \u2022 192.168.1.22\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media already hijacked our attention. AI-powered content generation is about to flood the internet with more content than any human could ever consume.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,23],"tags":[],"class_list":["post-9021","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence","category-technology"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/iamglover.com\/index.php?rest_route=\/wp\/v2\/posts\/9021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/iamglover.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/iamglover.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/iamglover.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/iamglover.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9021"}],"version-history":[{"count":1,"href":"http:\/\/iamglover.com\/index.php?rest_route=\/wp\/v2\/posts\/9021\/revisions"}],"predecessor-version":[{"id":9096,"href":"http:\/\/iamglover.com\/index.php?rest_route=\/wp\/v2\/posts\/9021\/revisions\/9096"}],"wp:attachment":[{"href":"http:\/\/iamglover.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/iamglover.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9021"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/iamglover.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}